Signal Campaign 001 / Aptly

Before You Apply Again

Aptly launch campaign built to get job seekers to stop blindly applying and check what is weakening the resume first.

PainApplying, no callbacks

ProofWeak line → fix

ProductScore → match → package

BetaControlled traffic

Core message

Before you send another resume, check what is actually weakening it.

Aptly should be marketed as a second set of eyes before the next application, not just another AI resume builder.

No account needed.
No API key path must work.
Line-by-line fixes.
Job match and full application package.
Guardrails against fake AI resume claims.

Audience

Highest emotion first.

People applying and not hearing back.
Recently laid-off job seekers.
Career switchers.
Recent grads with weak framing.
People with employment gaps.

Batch 01 storyboards

Storyboard 01

This Bullet Sounds Busy. This One Sounds Hired.

Fast before/after proof. Shows line-level value in 20–25 seconds.

Weak: Responsible for handling customer issues and daily operations.
Problem: no action, no scale, no result.
Stronger: Resolved daily customer issues while coordinating floor operations for a high-volume retail team.
CTA: Find the weak lines in your resume.

Storyboard 02

You’re Not Getting Rejected. You’re Getting Filtered.

Awareness piece. Faceless voiceover + screen recording + red-pen resume marks.

You might not be getting rejected.
You might be getting filtered.
Aptly scores it, flags the weak lines, and shows the fix.
CTA: Try Aptly free before you send the next resume.

Storyboard 03

Before You Apply to 50 More Jobs…

Pushes job-match feature. Resume beside a real job posting.

Take the resume you are sending everywhere.
Put it beside one real job posting.
Does this resume actually prove you fit this role?
CTA: Match your resume to the job before applying.

Proof loop

Judge by uploads, not likes.

Content view
→ landing page visit
→ app open
→ resume upload / paste
→ score generated
→ rewrite completed
→ job match used
→ tailored package created
→ feedback submitted

Launch gates

Keep these open until confirmed.

One live no-API-key journey end-to-end.
Real-device iPhone Safari and Android Chrome test.
Export/copy behavior on mobile.
Clarity/session replay masked or disabled for resume content.
Failure logging for model validation guards.