Every Signal job gets a campaign file: strategy, storyboards, channel plan, launch gates, output assets, metrics, and learnings.
Campaigns are the operating unit for Signal. A campaign can belong to Aptly, Lucro, Invio, Graft, Tacet, Dunwell, or Signal itself.
Each campaign contains strategy, storyboards, distribution plan, production assets, QA notes, launch gates, metrics, and learnings.
Signal Vault
└── Campaigns
└── Aptly
└── SIG-APT-001 — Before You Apply Again
├── Strategy
├── Storyboards
├── QA / launch gates
├── Content queue
└── Results| ID | Product | Campaign | Status | Primary channels | Next action | Open |
|---|---|---|---|---|---|---|
| SIG-APT-001 | Aptly | Before You Apply Again | Pre-launch | Reddit, TikTok, Reels, Shorts | Produce Batch 01 videos and run controlled beta traffic. | Campaign doc |
The first campaign should be judged by resume uploads and product proof-loop completions, not likes alone.